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Missouri Beef Funding request information

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, and research, as well as distributing industry information. MBIC is part of a coordinated state and national effort, funded and controlled by beef producers who are assessed $1-per-head each time a beef or dairy animal is sold (checkoff dollars). Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by MBIC to fund state-based programs. These state-based programs should complement and extend the industry-wide effort. 

FY23 BIWFD Brand Anthem

Missouri Beef's funding priorities

Checkoff dollars are overseen by state and national organizations and administered by the United States Department of Agriculture. Only projects that meet the criteria described in the Federal Act & Order, and fulfill the mission of the organization, can be awarded. MBIC’s priorities are intended to drive beef’s demand through: Promote and strengthen beef's value proposition. Protect and grow consumer trust in beef and beef production.  Protect and enhance the business climate for beef.  Drive growth in beef exports.

review mbic's fy23 marketing plan >


Have an engaging "beef-centric" idea which highlights beef promotion, research, consumer education or producer communication? WE WANT TO HEAR FROM YOU! The Missouri Beef Industry Council is currently seeking projects to achieve our mission of getting MORE BEEF on MORE PLATES. Project funding requests are reviewed on an annual basis by MBIC's board of directors. We encourage you to review our marketing plan and funding priorities prior to completing your funding submission. Funding one year does not guarantee funding in subsequent years.

Missouri Beef Industry Council's Fiscal Year is October 1 through September 30. Applications received should be for projects, events, activities, etc. that occur between October 1, 2024 and September 30, 2025.

PLEASE NOTE, all funding applicants will be required to provide information on how their funding request fulfills priorities defined by MBIC and National Cattlemen’s Beef Association. Additional attachments are allowed to provide a full scope of how the goal(s) of the project will be achieved. If you have received funding for the Missouri Beef Industry Council Fiscal Year 2024, an evaluation of projects completed through May 2024 is due upon submission alongside the FY25 funding application and FY25 evaluation of project(s) form.

  • FY24 evaluation forms were completed and submitted with FY24 funding requests and final copies were sent out with FY24 agreements.

QUESTIONS? Please reach out to MBIC staff. 

Applications for funding requests will be available mid-April and will be due May 31, 2024.


VIEW FY25 FUNDING REQUEST SUBMISSION FORM - The window for new Funding Proposals concluded May 31.