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Missouri Beef Funding request information

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, and research, as well as distributing industry information. MBIC is part of a coordinated state and national effort, funded and controlled by beef producers who are assessed $1-per-head each time a beef or dairy animal is sold (checkoff dollars). Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by MBIC to fund state-based programs. These state-based programs should complement and extend the industry-wide effort. 

FY23 BIWFD Brand Anthem

Missouri Beef's funding priorities

Checkoff dollars are overseen by state and national organizations and administered by the United States Department of Agriculture. Only projects that meet the criteria described in the Federal Act & Order, and fulfill the mission of the organization, can be awarded. MBIC’s priorities are intended to drive beef’s demand by: Promote and strengthen beef's value proposition; Protect and grow consumer trust in beef and beef production; Protect and enhance the business climate for beef; and Drive growth in beef exports.

review mbic's fy25 marketing plan >

INTERESTED IN RECEIVING FY26 FUNDING?

Have an engaging "beef-centric" idea which highlights beef promotion, research, consumer education or producer communication? WE WANT TO HEAR FROM YOU! The Missouri Beef Industry Council is currently seeking projects to achieve our mission of getting MORE BEEF on MORE PLATES. Project funding requests are reviewed on an annual basis by MBIC's board of directors. We encourage you to review our marketing plan and funding priorities prior to completing your funding submission. Funding one year does not guarantee funding in subsequent years.

Missouri Beef Industry Council's Fiscal Year is October 1 through September 30. Applications received should be for projects, events, activities, etc. that occur between October 1, 2025, and September 30, 2026.

PLEASE NOTE, all funding applicants will be required to provide information on how their funding request fulfills priorities defined by MBIC and National Cattlemen’s Beef Association. Additional attachments are allowed to provide a full scope of how the goal(s) of the project will be achieved. If your organization received funding for the Missouri Beef Industry Council Fiscal Year 2025, an evaluation of projects completed through May 2025 is due upon submission alongside the FY26 funding application and FY26 evaluation of project(s) form.

  • FY25 evaluation forms were completed and submitted with FY25 funding requests and final copies were sent out with FY25 agreements. The form submitted should be the updated version of the approved FY25 evaluation form.

QUESTIONS? Please reach out to MBIC staff. 

Applications for funding requests will be available April 1 and will be due May 31, 2025.

FY25 FUNDING EVALUATION FORM >

FY26 FUNDING EVALUATION FORM > 

FY26 FUNDING REQUEST SUBMISSION FORM >