The Missouri Beef Industry Council
The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.
The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.
Our Vision, Mission and Priorities
Our Vision
A strong and viable beef industry in Missouri.
Our Mission
To improve the demand for beef.
Our Priority
Promote and strengthen beef's value proposition.
Grow consumer trust in beef and beef production.
Protect and enhance the business climate for beef.
Drive growth in beef exports.
Stay Up TO Date
Are you interested in learning more about where Missouri's Beef Checkoff funds are being used or maybe just interested in seeing where your next opportunity is to visit with us in person? Sign up for our e-mailing list to stay up to date on projects, events, and all things BEEF! By providing your mailing address, we can also add you to the quarterly national publication "The Drive" which includes up-to-date information on national programs and research.
region 1
Barb Copenhaver, Secretary
Lexington, MO
region 1
Tracey Mershon
Buckner, MO
region 2
Nathan Martin, Past Chairman
Centralia, MO
region 2
Daniel Schafer, Chairman
Benton City, MO
region 3
Ted Cunningham
Salem, MO
region 3
Jarrod Simpson
Salem, MO
region 4
Vance Keaton
Anderson, MO
region 4
Currently Vacant
at-large director
Keith Baxter
Rodgersville, MO
Missouri Cattlemen's Representative
Bill McLaren
Pacific, MO
member-at-large
Marty Lueck, Vice Chairman
Mountain Grove, MO
dairy Industry Representative
Craig Westfall, Treasurer
Halfway, MO
livestock market representative
Jack Harrison
Kingdom City, MO
Manager of communications and marketing
erica graessle
Marketing
Communications
Consumer Outreach
Manager of industry relations
monica thornburg
Beef Grants
Beef in the Classroom
Producer Outreach