The Beef Checkoff 

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Black Leg Ranch


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ESAP 2019 Region 7

Team Beef

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ESAP 2019 Region 7

Staff & Leadership 

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The Missouri Beef Industry Council 

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.

The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.

Our Vision, Mission and Priorities 

Our Vision

A strong and viable beef industry in Missouri. 

Our Mission

To improve the demand for beef. 

Our Priority

  • Promote and strengthen beef's value proposition. 
  • Grow consumer trust in beef and beef production. 
  • Protect and enhance the business climate for beef. 
  • Drive growth in beef exports.