The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.
The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.
A strong and viable beef industry in Missouri.
To improve the demand for beef.
Promote and strengthen beef's value proposition.
Grow consumer trust in beef and beef production.
Protect and enhance the business climate for beef.
Drive growth in beef exports.
Barb Copenhaver, Secretary
Lexington, MO
Tracey Mershon
Buckner, MO
Nathan Martin, Past Chairman
Centralia, MO
Daniel Schafer, Chairman
Benton City, MO
Ted Cunningham
Salem, MO
Jarrod Simpson
Salem, MO
Vance Keaton
Anderson, MO
Mark Harmon
Carthage, MO
Keith Baxter
Rodgersville, MO
Bill McLaren
Pacific, MO
Marty Lueck, Vice Chairman
Mountain Grove, MO
Craig Westfall, Treasurer
Halfway, MO
Jack Harrison
Kingdom City, MO
Communications
Marketing
Consumer Outreach