The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.
The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.
A strong and viable beef industry in Missouri.
To improve the demand for beef.
Promote and strengthen beef's value proposition.
Grow consumer trust in beef and beef production.
Protect and enhance the business climate for beef.
Drive growth in beef exports.
Benton City, MO
Janet Crow, Vice Chairman
West Plains, MO
Stotts City, MO
Mountain Grove, MO
Kingdom City, MO
Program and Budget Planning
Industry Relations and Research
Beef in the Classroom
Digital and Traditional Marketing
Team Beef/Beef Education & Promotion Grants
Health Professional Outreach
Buyer Card Requests
Metal Sign Orders