Missouri Producer feeding hay

The Missouri Beef Industry Council 

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.

The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.

Our Vision, Mission and Priorities 

Our Vision

A strong and viable beef industry in Missouri. 

Our Mission

To improve the demand for beef. 

Our Priority

Promote and strengthen beef's value proposition.  

Grow consumer trust in beef and beef production.  

Protect and enhance the business climate for beef.  

Drive growth in beef exports. 

Stay Up TO Date

Are you interested in learning more about where Missouri's Beef Checkoff funds are being used or maybe just interested in seeing where your next opportunity is to visit with us in person? Sign up for our e-mailing list to stay up to date on projects, events, and all things BEEF! By providing your mailing address, we can also add you to the quarterly national publication "The Drive" which includes up-to-date information on national programs and research.

 Email Sign Up!

FY23 Annual Report

The Missouri Beef Industry Council has been working hard this year on numerous projects.  Read more about the projects in the 2023 Annual Report below!

 Fy23 Annual Report 

region 1

Barb Copenhaver, Secretary

Lexington, MO

region 1

Tracey Mershon, Vice Chairman

Buckner, MO

region 2

Bill McLaren 

Pacific, MO

region 2

Daniel Schafer, Chairman

Benton City, MO

region 3

Ted Cunningham, Treasurer

Salem, MO

region 3

Jarrod Simpson

Salem, MO

region 4

Vance Keaton

Anderson, MO

region 4

Tammy Bartholomew

Lamar, MO

at-large director

Keith Baxter

Rodgersville, MO

Missouri Cattlemen's Representative

Tyler Haerr
Taylor, MO


Marty Lueck
Mountain Grove, MO

dairy Industry Representative

Jack Dill
Conway , MO

livestock market representative

Jack Harrison

Kingdom City, MO

Executive Director

 sydney thummel

Email sydney

Manager of communications and marketing

erica graessle



Consumer Outreach

email erica