Rural country farm ranch grass road with three board wood fences under sunset

The Missouri Beef Industry Council 

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.

The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.

Our Vision, Mission and Priorities 

Our Vision

A strong and viable beef industry in Missouri. 

Our Mission

To improve the demand for beef. 

Our Priority

Promote and strengthen beef's value proposition.  

Grow consumer trust in beef and beef production.  

Protect and enhance the business climate for beef.  

Drive growth in beef exports. 

region 1

Glen Waters

Norborne, MO

region 1

Tracey Mershon

Buckner, MO

region 2

Nathan Martin 

Centralia, MO

region 2

Daniel Schafer

Benton City, MO

region 3


Ted Cunningham 

Salem, MO

region 3

Jarrod Simpson

Salem, MO

region 4

Scynthia Schnake

Stotts City, MO

region 4

Mark Harmon

Carthage, MO

at-large director

Charles Bassett

Dixon, MO

mca past president

Bobby Simpson

Salem, MO


Marty Lueck

Mountain Grove, MO

missouri dairy

Craig Westfall 

Halfway, MO

livestock market representative

Jack Harrison

Kingdom City, MO

Executive Director - Mark Russell

Program and Budget Planning 

Producer Communciations

Industry Relations and Research 



Director of Marketing & Communications - Samantha Riley 

Beef in the Classroom 

Digital and Traditional Marketing 

Producer Communications 

Team Beef/Beef Education & Promotion Grants


COnsumer Affairs - Taylor Young


Health Professional Outreach 

Influencer Outreach 

Consumer Outreach 

Culinary Outreach 


Administrative coordinator - Barb Reynolds

Office Support 

Buyer Card Requests 

Metal Sign Orders 

Producer Communications