Missouri Producer feeding hay

The Missouri Beef Industry Council 

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.

The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.

Our Vision, Mission and Priorities 

Our Vision

A strong and viable beef industry in Missouri. 

Our Mission

Drive the demand for beef. 

Our Priority

Promote and strengthen beef's value proposition.  

Protect and grow consumer trust in beef and beef production.  

Protect and enhance the business climate for beef.  

Drive growth in beef exports. 

Stay Up TO Date

Are you interested in learning more about where Missouri's Beef Checkoff funds are being used or maybe just interested in seeing where your next opportunity is to visit with us in person? Sign up for our e-mailing list to stay up to date on projects, events, and all things BEEF! By providing your mailing address, we can also add you to the quarterly national publication "The Drive" which includes up-to-date information on national programs and research.

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Notice is hereby given that the Director of Agriculture will be conducting an election to fill three positions on the Missouri Beef Industry Council Board of Directors. One regional council member is to be elected in each of Regions 1, 2 and 3. Terms of office are three years.

Any cattle producer within the specified regions of the State of Missouri who is producing cattle for market and the legal owner of one or more head of cattle becomes eligible to vote in the election by registering at his/her respective Farm Service Agency (FSA), or electronically at http://mda.mo.gov/councils/ prior to July 20, 2024. Cattle producers who have voted in any of the previous three (3) elections are not required to register unless their address has changed. 

The Missouri Department of Agriculture will mail ballots to registered producers on August 12, 2024. Ballots must be postmarked no later than August 31, 2024 to be valid. Any qualified producer may be nominated and have his/her name placed on the ballot provided the independent nomination is accompanied by petition of not fewer than 100 producers in the nominee’s region and written permission of the candidate. Petitions must be delivered to the Director of Agriculture on or before July 20, 2024. Petition forms are available from the Missouri Department of Agriculture by calling 573-751-5611.

FY23 Annual Report

The Missouri Beef Industry Council has been working hard this year on numerous projects.  Read more about the projects in the 2023 Annual Report below!

 Fy23 Annual Report 

region 1

Barb Copenhaver, Secretary

Lexington, MO

region 1

Tracey Mershon, Vice Chairman

Buckner, MO

region 2

Bill McLaren 

Pacific, MO

region 2

Daniel Schafer, Chairman

Benton City, MO

region 3

Ted Cunningham, Treasurer

Salem, MO

region 3

Jarrod Simpson

Salem, MO

region 4

Vance Keaton

Anderson, MO

region 4

Tammy Bartholomew

Lamar, MO

at-large director

Keith Baxter

Rodgersville, MO

Missouri Cattlemen's Representative

Tyler Haerr
Taylor, MO


Marty Lueck
Mountain Grove, MO

dairy Industry Representative

Jack Dill
Conway , MO

livestock market representative

Jack Harrison

Kingdom City, MO

Executive Director

 sydney thummel

Email sydney

Manager of communications and marketing

erica graessle



Consumer Outreach

email erica