About Us

The Missouri Beef Industry Council

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.

The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.

Our Vision, Mission and Priorities

Our Vision

A strong and viable beef industry in Missouri.

Our Mission

Drive the demand for beef.

Our Priority

Promote and strengthen beef's value proposition.

Protect and grow consumer trust in beef and beef production.

Protect and enhance the business climate for beef.

Drive growth in beef exports.

Stay Up TO Date

Are you interested in learning more about where Missouri's Beef Checkoff funds are being used or maybe just interested in seeing where your next opportunity is to visit with us in person? Sign up for our e-mailing list to stay up to date on projects, events, and all things BEEF! By providing your mailing address, we can also add you to the quarterly national publication "The Drive" which includes up-to-date information on national programs and research.

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FY24 Annual Report

The Missouri Beef Industry Council has been working hard this year on numerous projects. Read more about the projects in the 2024 Annual Report below!

Fy24 Annual Report