Rural country farm ranch grass road with three board wood fences under sunset

The Missouri Beef Industry Council 

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.

The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.

Our Vision, Mission and Priorities 

Our Vision

A strong and viable beef industry in Missouri. 

Our Mission

To improve the demand for beef. 

Our Priority

Promote and strengthen beef's value proposition.  

Grow consumer trust in beef and beef production.  

Protect and enhance the business climate for beef.  

Drive growth in beef exports. 

region 1

Barb Copenhaver, Secretary

Lexington, MO

region 1

Tracey Mershon

Buckner, MO

region 2

Nathan Martin, Past Chairman

Centralia, MO

region 2

Daniel Schafer, Chairman

Benton City, MO

region 3

Ted Cunningham 

Salem, MO

region 3

Jarrod Simpson

Salem, MO

region 4

Vance Keaton

Anderson, MO

region 4

Mark Harmon

Carthage, MO

at-large director

Keith Baxter

Rodgersville, MO

Missouri Cattlemen's Representative

Bill McLaren

Pacific, MO


Marty Lueck, Vice Chairman

Mountain Grove, MO

dairy Industry Representative

Craig Westfall, Treasurer

Halfway, MO

livestock market representative

Jack Harrison

Kingdom City, MO

Executive Director - Sydney Thummel


Producer Communications 


Manager of Communications and Marketing - Erica Graessle-Loethen



Consumer Outreach