Missouri Producer feeding hay

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June 1, 2025

Beef in the Classroom Brings Agriculture to Life for Missouri Students

Beef in the Classroom Brings Agriculture to Life for Missouri Students  The Missouri Beef Industry Council (MBIC) is making a lasting impact on education through its Beef in the Classroom program. Developed specifically for Family and Consumer Sciences (FACS) teachers, th...

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June 1, 2025

Missouri Proclaims May as Beef Month, Celebrating Producers and Industry Impact

Missouri Proclaims May as Beef Month, Celebrating Producers and Industry Impact Governor Mike Kehoe proclaimed May as Beef Month in Missouri, honoring the contributions of cattlemen and cattlewomen statewide. Kehoe, a first-generation beef producer, joined members of the Misso...

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May 11, 2025

Make Mother’s Day Memorable with Beef

Make Mother’s Day Memorable with Beef (COLUMBIA, Mo.) – You may be wondering how to dazzle the woman who does it all this Mother’s Day. That’s why the  Beef. It’s What’s For Dinner . brand, funded by Beef farmers and ranchers, is sharing a few brand-new recipes desig...

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May 1, 2025

Serving Up Beef Across Screens

Serving Up Beef Across Screens The Missouri Beef Industry Council (MBIC) continues to find innovative ways to connect with consumers where they are at. One notable outreach effort to-date is a long-standing partnership with KY3 News, a trusted news leader in southwest Missouri...

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