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May 11, 2025
Make Mother’s Day Memorable with Beef
Make Mother’s Day Memorable with Beef (COLUMBIA, Mo.) – You may be wondering how to dazzle the woman who does it all this Mother’s Day. That’s why the Beef. It’s What’s For Dinner . brand, funded by Beef farmers and ranchers, is sharing a few brand-new recipes desig...
May 1, 2025
Serving Up Beef Across Screens
Serving Up Beef Across Screens The Missouri Beef Industry Council (MBIC) continues to find innovative ways to connect with consumers where they are at. One notable outreach effort to-date is a long-standing partnership with KY3 News, a trusted news leader in southwest Missouri...
May 1, 2025
Meet Your Chair
Meet Your Chair Tracey Mershon is co-owner of Mershon Cattle and currently works with her husband Bruce in their family business, a commercial cattle operation located in Buckner, MO. She is responsible for data collection on their cattle herd, HR administration and finance, c...
April 28, 2025
Governor Mike Kehoe Declares May as Beef Month
Governor Mike Kehoe Declares May as Beef Month (JEFFERSON CITY, Mo.) – Today, on behalf of cattlemen and cattlewomen throughout the state, Governor Mike Kehoe proclaimed May as Beef Month in Missouri. Governor Kehoe presented the proclamation to members of the Missouri Beef In...
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