Barthle - shot from behind cowboy with cattle in front of him

Q&A with The Mershons

We are passionate about what we do and on improving our operation each and every day.

Meet Your Rancher: The Mershons

Give a brief description of your farming operation. 

Mershon Cattle is a crossbred commercial beef operation based in Buckner, MO. We raise Angus based cows that are bred to Hereford, Charolais and Simmental bulls for highly efficient, high performance calves. Our roots run deep in Missouri agriculture. Eli Mershon settled in the Fort Osage area of Jackson County in 1865 and shortly thereafter purchased his first 160 acres of land. The family has farmed continuously ever since, and the original farm is a designated Missouri Century Farm. Bruce and Tracey Mershon have owned cattle since 1993, and launched Mershon Cattle LLC in 2012.

Why are you passionate about the beef industry? 

We believe that there is no industry with a bigger impact on the U.S. economy than agriculture and the beef industry. We are passionate about what we do and on improving our operation each and every day.  

What do you want consumers to know about you and your farm? 

We always have the consumer's health, welfare and taste for high-quality beef protein in mind. We recognize the importance of caring for our herd and producing food that is sustainable for generations to come. We are a family business that is working to balance the changing demands of the marketplace with consumers' best interests. 

What is on of your favorite beef meals or recipes? 

Grandma's Meatloaf!

mershon cattle

buckner, missouri


Cows are bred and calves are born and raised every year on cow-calf farms and ranches, spending time grazing on grass pastures within sight of their mothers.

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