Missouri Producer feeding hay

A Beefed-Up MBA

Allison Troesser | September 1, 2024

A Beefed-Up MBA

As Missouri Beef Industry Council (MBIC) employees, we advocate for beef and those who produce it. The mission of the council is to drive the demand for beef in order to achieve our vision of a strong and viable beef industry in Missouri. Keeping the mission and vision at the forefront, our board of directors has set a list of priorities to serve as a guiding beacon. These priorities include promoting and strengthening beef's value proposition, protecting and growing consumers' trust in beef and beef production, protecting and enhancing the business climate for beef, and driving growth in beef exports. Your Checkoff dollars are being put to work across the state of Missouri to advocate for you, your family, and generations to come.  


Do you want to get involved in advocacy but don't know exactly where to start? We have the perfect opportunity for you: the Masters of Beef Advocacy (MBA) program! You can earn your MBA through a free, online course in just a couple of hours. One of the best parts is that you can do it from the comfort of your own home (or tractor cab) and at a pace that fits your lifestyle.

The MBA program is your go-to program for training and resources to be a strong advocate for the beef industry. The self-guided lessons provide all beef community members with the tools and resources to become beef advocates and answer tough questions about beef and raising cattle. The five lessons address environmental sustainability, nutrition, welfare, and safety, taking you through the entire beef life cycle, from pasture to plate. As the icing on top, you also gain knowledge of the historical context of the evolution of the United States beef industry. By participating in the MBA program, you not only enhance your knowledge but also contribute to the growth and sustainability of the beef industry.    

The MBA program is also available for instructors and teachers in their classroom. A complete toolkit is available to instructors or teachers interested in sharing advocacy for the beef industry with their students.  


Join in on the beef advocacy fun and earn your MBA today!