A Young Producer Paving a Path - Jess Unterbrink

Unterbrink's operation mainly focuses on commercial cow-calf pairs. As participants in a local value-added program, they sell their calves approximately two months after weaning. With a smaller herd, every head of cattle must be of genetic merit. They are proud owners of multiple Show-Me-Select heifers, which allows them to meet genetic standards.

Jess and Isaac are true advocates for Missouri's Beef Quality Assurance (BQA) program. Being certified gives them a deeper understanding of day-to-day operations and the misconceptions the beef community faces. Jess also has her Masters in Beef Advocacy (MBA), which equips her with the tools and resources to promote beef in a positive light and answer tough questions that may be presented. Utilizing both her BQA and MBA, one of Jess's passions has become educating others on the misuse of labeling and marketing within the industry. "It is important that we communicate to our consumers the true meaning behind each label they see when purchasing meat,” Jess said.   

Team Beef is another opportunity Jess has taken and ran with (literally). Fitness and fueling the body the correct way are topics that excite her. "Most fitness groups focus on chicken, pork, or fish, but I like to bring light to beef.” said Jess. “Educating athletes on the importance of consuming lean beef is a door Team Beef has opened for me." 

Raising a family, being involved within their community, and running a cattle operation, all while both working full-time jobs, it's safe to say Jess and Isaac have a busy lifestyle. Their ability to balance these responsibilities is truly inspiring. When asking Jess how they manage, she clarified that they have realistic expectations. She also awarded many accreditations to her employer, who supports her community involvement, cattle operation, and family time. Jess noted that while some things may not get done right away, if their daughter sees how hard her parents are working, their goal has been achieved.