A Month Full of Beef
A Month Full of Beef
The Missouri Beef Industry Council (MBIC) spent May celebrating our favorite topic - BEEF. The eventful agenda started with hosting beef farmers and ranchers at Busch Stadium in St. Louis for a Ford Plaza takeover. The next day, we were honored to attend the Missouri Beef Days Boots &Bling banquet as Governor Mike Parson officially proclaimed May to be Beef Month in Missouri. The following weeks included visits with students across the state, a cook-off contest, and an enhanced Beef Quality Assurance event.
Between all our "formal" events, MBIC is proud to have supported numerous local promotion and education activities across the state through our grant programs. Whether it was on your farm, in a classroom, on a field trip, or somewhere else, we could not have done it without you. A huge thank you to everyone who made May a successful Beef Month!
A Proclamation in Polk County
Hosted in Bolivar, Missouri, Beef Days is an event everyone should have on their bucket list. The third annual, weeklong celebration kicked off on May 4 at the Boots & Bling banquet, where Governor Mike Parson proclaimed May to be Beef Month in honor of beef farms and ranch families throughout the state.
"As a third-generation cattleman, I know the effort and dedication it takes to raise quality beef products." Parson said, "Our state's beef producers work hard to ensure nutritious beef makes it from the farm to consumer tables worldwide."
Gearing up for Grilling Season
It's time to remove the grill covers and dust off your BBQ sauce bottle; it's grilling season! Packed with high-quality protein, versatile, and of course, tasty, beef is a must-have on your summer menu. Whether you're looking for juicy steaks, tender beef kabobs, or mouthwatering burgers, grilling beef offers a wide variety of options to please everyone's palate.
Messages like those included above are shared with Missouri consumers every day by your staff here at the council. Your dedicated MBIC team has been hard at work, spreading the word about the best beef options across Missouri in anticipation of the grilling season. Just recently, Sydney Thummel and Allison Troesser had the privilege of engaging with seven classes of high school students in the St. Louis area, sharing valuable insights about the nutritional value of beef, safe meat handling, and the versatility of beef in any meal.
Masters of Beef Advocacy
Are you passionate about advocating for the beef industry? If so, we have an excellent program for you! The Masters of Beef Advocacy (MBA) course was designed by producers for producers interested in being a strong voice for the beef community. The free, self-guided, online lessons walk advocates through the beef lifecycle while addressing environmental sustainability, beef nutrition, animal welfare, and beef safety. Join the 20,000 beef community members in answering the tough questions about raising cattle and producing beef.
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
The Missouri Beef Industry Council (MBIC) is a non-profit organization working on behalf of Missouri’s beef and dairy farmers and ranchers. The Missouri Beef Industry Council administers the Beef Checkoff program in Missouri which funds promotion, education, and research programs. The MBIC vision is to have a strong and viable beef industry in Missouri. The MBIC mission is to improve the demand for beef. The MBIC priority is to promote and strengthen beef’s value proposition, grow consumer trust in beef and beef production, protect and enhance the business climate for beef, and drive growth in beef exports. For more information, visit www.mobeef.org.
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