Missouri Beef Industry Council Hires New Manager of Industry Relations
Missouri Beef Industry Council hires new Manager of Industry Relations
“I am looking forward to taking on this new role with the Missouri Beef Industry Council and the opportunity to meet and serve the cattle producers of Missouri, said Thornburg. If you see advocating at an event, come say hi."
(COLUMBIA, MO) --- Monica Thornburg joins Missouri Beef Industry as their Manager of Industry Relations.
The Missouri Beef Industry Council (MBIC) welcomes Monica Thornburg as its Manager of Industry Relations. Joining the team with a wealth of knowledge and “boots-on” experience in the cattle production industry, Monica is passionate about advocating on behalf of the beef industry and being a strong voice for our state’s cattle farmers and ranchers.
“I am excited to have Monica join (and complete) our MBIC team as our manager of industry relations. Her deep understanding of the U.S. cattle industry will bring value to the producer arm of our team,” said Sydney Thummel, MBIC Executive Director. “We are responsible for communicating with our producer stakeholders about the work the council does to promote and drive demand for beef. Monica’s production experience combined with her communications strengths, will make her an asset to MBIC.”
Monica received a bachelor of agricultural science and minor in agricultural communications from Northwest Missouri State. Following her formal education, she worked on a ranch in Delta Junction, Alaska, in addition to opening her own agricultural marketing business, Agriculture for All Communication. The knowledge and skillset she has gained from these previous experiences will allow her to collaborate with, influence, and motivate stakeholders, industry leaders, and consumers alike.
“I am looking forward to taking on this new role with the Missouri Beef Council and the opportunity to meet and serve the cattle producers of Missouri, said Thornburg. If you see me advocating at an event, come say hi.”
Monica currently resides in Columbia, MO, and loves God, good horses, and meeting cool people.
For all inquiries related to industry relations, please contact Monica Thornburg, Missouri Beef Industry Council Manager of Industry Relations at:
About the Beef Checkoff
The Beef Checkoff Program was established as part of the 1985 Farm Bill. The checkoff assesses $1 per head on the sale of live domestic and imported cattle, in addition to a comparable assessment on imported beef and beef products. States may retain up to 50 cents on the dollar and forward the other 50 cents per head to the Cattlemen's Beef Promotion and Research Board, which administers the national checkoff program, subject to USDA approval.
The Missouri Beef Industry Council (MBIC) is a non-profit organization working on behalf of Missouri’s beef and dairy farmers and ranchers. The Missouri Beef Industry Council administers the Beef Checkoff program in Missouri which funds promotion, education, and research programs. The MBIC vision is to have a strong and viable beef industry in Missouri. The MBIC mission is to improve the demand for beef. The MBIC priority is to promote and strengthen beef’s value proposition, grow consumer trust in beef and beef production, protect and enhance the business climate for beef, and drive growth in beef exports. For more information, visit www.mobeef.org.
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