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Giving Back with Beef

Luella Gregory | May 4, 2021

Organizations team up to recognize national Beef Month this May and provide protein to communities in need. 

The Missouri Beef Industry Council (MBIC) has teamed up with Operation Food Search and Dierbergs Markets to give back with beef as we celebrate National Beef Month this May.        


All Dierbergs Markets locations will be participating in a buy one pound of ground beef, give one pound, starting May 4. Ground beef donations will be distributed by Operation Food Search, a hunger relief organization that provides food, nutrition education and programs proven to reduce food insecurity.    


Contributing partners include Missouri Beef Industry Council, Illinois Beef Association, Missouri Corn Merchandising Council, St. Louis County Farm Bureau (Missouri) and St. Clair County (Illinois) Farm Bureau.    


The buy one, give one campaign will take place at all Dierbergs Markets locations May 4th-10th, until the sponsorship cap has been met.    


“For more than 40 years, Dierbergs Markets has been a proud supporter of Operation Food Search. During beef month, we are joining the Missouri Beef Council to give back to our community and support the critical mission of Operation Food Search. We're honored to be a part of this year's Missouri Beef Month, bringing both important nutrition education and quality beef to families in need," says Laura Dierberg Padousis, Executive VP of Dierbergs Markets.”   


 “We are grateful for this exciting new partnership with the Missouri Beef Council in combination with our esteemed partner of 40 years, Dierbergs Markets,” said Kristen Wild, President and Chief Executive Officer of Operation Food Search. “The Giving Back with Beef campaign comes at a time when food insecurity has increased 23% across the state and will provide much-needed nutrition to individuals and families working hard to make ends meet.”   


 "This partnership provides the beef industry the opportunity to tell our story, while giving back to the community," says Missouri Beef Industry Council Executive Director, Mark Russell.      


 “The versatility of ground beef and the bundle of nutrients it can provide allows all consumers to win with beef! The partnership also provides a vehicle for education and distribution of quality protein to families in need,” says Russell.      


Operation Food Search provides food and services to 200,000 individuals monthly, one third of whom are children---through a network of 330 community partners in 27 Missouri and Illinois counties and the city of St. Louis.       


 The Missouri Beef Industry Council is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.