it's a family tradition
The Ayers Family
Meet Rick. Rick is a genuine, American-made, hard-working, tell-it-to-you-straight kind of guy. He’s a father; he’s a son; and he’s a true family man. Rick gets up early and he stays up late, working long hours to provide for his family and to make the world a better place. Driven by a passion for doing what he loves, Rick is a dreamer and a go-getter who gets things done. Rick is a Missouri beef producer.
The Bruce Family
Kalena Bruce wears many hats. Residing in Cedar County, Missouri in the Stockton Lake area, Kalena is a mother, rancher and accountant. Her days are long but her outlook on life is very bright, loving her life and family, and raising quality Missouri beef for consumers around the world.
The Simpson Family
Jarrod Simpson’s family has been committed to providing a high-quality, healthy food source – beef—since 1952. Jarrod, a 5th generation beef producer, and his father, Bobby, own and manage Simpson Farms. A rich ranching heritage runs deep throughout the land and fuels the Simpson family business.
The Beef Production Story
The process of raising beef is among the most complex of any food. Across this journey, one primary thing remains constant – the beef community’s shared commitment to raising cattle in a safe and environmentally sustainable way.
Beef in a healthy, sustainable diet
Learn how beef promotes health and helps prevent nutrient deficiencies, and the ways in which cattle play a unique role in our food system by upcycling inedible plants to high-quality protein.