The Missouri Beef Industry Council

The Missouri Beef Industry Council (MBIC) is a nonprofit organization responsible for administering programs of promotion, education, research, and consumer and industry information.

The MBIC is part of a coordinated state/national effort funded and controlled by beef producers who are assessed $1-per-head each time a beef animal is sold. Half of each dollar is forwarded to the Cattlemen’s Beef Promotion and Research Board (CBB) and the other half of the dollar is retained by the Missouri Beef Industry Council to fund state-based programs, which complement and extend the industry-wide effort.

Our Vision, Mission and Priorities

Our Vision

A strong and profitable beef industry in Missouri.

Our Mission

To protect and improve the marketing climate for beef.

Our Priority

To ensure consumer confidence in beef and the beef industry.

Check in on the Checkoff

To check in on the checkoff, meeting minutes are available by request. 

Request Meeting Minutes