Strategic Planning Summary 2017-2021

In January of 2017, the Missouri Beef Industry Council Board met to discuss the Strategic Planning Summary for the Missouri Beef Industry Council. This discussion led to the development of the MBIC Strategic Planning Summary 2017-2021, which was finalized and adopted at the April MBIC Board Meeting in 2017. The Strategic Planning Summary includes core strategies and strategic initiatives that will drive the direction of the Missouri Beef Industry Council and the implementation of checkoff dollars in Missouri for the next five years. To view the full document click here

Developed by the Missouri Beef Industry Council Board of Directors in 2017

MBIC Marketing Plan & Annual Report 

Each year the Missouri Beef Industry Council develops a Marketing Plan that implements the Strategic Plan that the MBIC Board of Directors establishes every five years. The Marketing Plan serves as a guide for fiscal year programs and activities. 

At the end of each fiscal year, MBIC publishes an Annual Report and an updated "Understanding Your Beef Checkoff" brochure to provide a recap of the previous fiscal year's events, activities, and budget allocations. Both provide an opportunity to bring awareness to producers about their Checkoff Program, and where Checkoff dollars are being utilized.

Masters of Beef Advocacy

The Masters of Beef Advocacy (MBA) program is a self-directed online training program designed to equip beef producers and industry allies with the information they need to be everyday advocates for the beef industry. MBA candidates will be required to complete six courses in beef advocacy.

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Beef Quality Assurance

The BQA program raises consumer confidence by offering proper management techniques and a commitment to quality in every segment of the beef industry.

Producers have embraced BQA because it is the right thing to do, but they have also gained through increased profitability. As an education program, BQA helps producers identify management processes that can be improved.

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Cattlemen's Beef Board

The Cattlemen's Beef Promotion and Research Board (Cattlemen's Beef Board or CBB) consists of 100 members, including domestic beef, dairy, and veal producers, as well as importers of beef and beef products. The Beef Board is responsible for approving the annual budget for its national checkoff-funded programs. 

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Missouri Department of Agriculture

The Missouri Department of Agriculture is dedicated to the promotion and protection of Missouri's agriculture industry. Missouri is home to nearly 100,000 farms and ranches on more than 28 million acres, and MDA works to connect farmers and ranchers with consumers. 

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Missouri Cattlemen's Association 

The Missouri Cattlemen's Association's focus is on government affairs, and works tirelessly to protect the rights of beef producers. In addition to policy, MCA also focuses on supporting the youth in the beef industry, as they are the next generation of beef producers and leaders in the industry.  MCA operates through membership dollars. 

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U.S. Meat Export Federation 

The U.S. Meat Export Federation (USMEF) is dedicated to increasing value and profitability of U.S. meat industries by enhancing demand for their products in export markets.

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