A New Way to Reach Consumers - Bid on Beef

As a CK6 Consulting Services Incorporated team member for the last nine years, Wes has been a well-known presence around the United States and has had the opportunity to see the need for a program like BOB firsthand. He partnered with Chris Earl, who had the idea of BOB for nearly ten years, to create an exclusive experience. Chris had the outline, and Wes had the guts to go out on a ledge to help market beef in a way it had never been done. Through their combined efforts, BOB was born in the fall of 2023. 

BOB is designed to be a premium beef buying experience backed by industry professionals. It is platformed through an online auction program that connects American cattle ranchers to American families. Customers choose the ranch to buy from, which cuts of beef they purchase, and the amount spent. 

BOB markets to a wide range of consumers looking for purebred Angus or Wagyu meat. When asked about their target demographic, Wes answered, "Anyone with a credit card who isn't a vegetarian." As you can imagine, this is a large target market, which creates some work when nailing down customers. The BOB team has started small and let the business expand organically through word of mouth. Expanding in small ways to reach a larger audience in the future has served the company well, as they have shipped beef to 41 states in just a short time.

Wes expressed that one of the most manageable parts about BOB is finding producers to work with. Those producers must meet a few requirements when working with BOB, though. The requirements are premium genetics that reach the grade of high choice or prime meat, cattle raised on their farm, and herd management standards. All these expectations have brought in top-end clients and customers for BOB.  

The sky is the limit when it comes to BOB's future. With the support they have already received, it has proven to be a positive economic venture for producers. It also allows the consumers to have the direct farm-to-fork experience after the excitement of winning the bid subdues. Wes believes there will be opportunities in the future to expand into different species, but it will still be a few miles down the road from now. After all, Bid on Chicken doesn't quite have the same ring. 

With the tighter beef supply, Wes wanted to make sure it was known that BOB was designed to be something other than a cog in the wheel for large meat companies. Instead, they want to do their own thing on their beef bus that helps the industry. So, whether you prefer premium Wagyu or a simple chub of ground beef, your support for the beef industry is still the same.   

Are you interested in working with Bid on Beef? You can find them on Facebook as Bid On Beef or at bidonbeef.com.