Rural country farm ranch grass road with three board wood fences under sunset


Luella Gregory | December 17, 2020

This holiday season we wanted to keep beef top of mind, whether it is centered around entertaining guests and festive appetizers, or beef as a main entrée----beef’s flavor and versatility meets the occasion. 

Our first annual Roast and Toast, a partnership between the Missouri Beef Industry Council and Missouri Wine and Grape Board, created delicious beef and wine pairings, while providing culinary tips and more with influencers across the state.

In the two-part virtual series, guests learned about the Missouri beef and wine industries, the passion and level of care that goes into producing beef and wine, plus culinary application for bloggers to incorporate into their holiday gatherings. 

Participants also learned about beef’s nutritional profile, cooking methods, common holiday cuts and how to utilize Chuck Knows Beef as a resource for all things beef. 

Guests also heard from Chef Alex, National Cattlemen’s Beef Association (NCBA) and Culinary Center, where he shared hands-on tutorials around roast selection, cooking and serving tips, and how to create a successful roast. 

Guests shared that their confidence level increased and were more likely to serve Prime Rib Roast this holiday season. 

Participants who attended both sessions earned a VIP holiday package to try at home, including Missouri wines, beef purchasing card, Missouri Grown steak rub, beef and wine swag, and more.    Check out our Missouri Wine and Beef it’s What’s for Dinner recipe pairings featured during the Roast and Toast here.    To beef up your holiday, visit

Foodie influencers from across the state participated in this two session, virtual event.  

Chef Alex sharing the best roasting tips and trick for a foolproof holiday meal! 

Influencers learning more about pairing Missouri wines with their holiday dinners. 


Classic Holiday Dinners

Holiday_Prime Rib

Make your dinner a celebration to look forward to this holiday season. For Hanukkah or Christmas dinner, stick with delicious classics like Prime Rib, Beef Wellington or a savory Brisket.

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Principles of Pairing

Beef and Wine Pairings - with Logo

Whether your beef meal is mild or robust, sweet or spicy, light or hearty, there is a perfect beer or wine to complement the dish. Like a perfect seesaw, a bite of beef should make you want to take a sip of your drink and the drink should make you want to take another bite. While it all comes down to personal preference, we have compiled some general guidelines to finding the perfect pairing

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Experts Tips for a holiday Roast

Holiday_Prime Rib

A beautiful beef roast is a feast for the eyes and the stomach, sure to impress guests of all ages. With a few expert tips and tricks, you'll be sure to serve a perfectly cooked roast packed full of flavor.

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